AI Specialist / Advisor / Author / Speaker
Who am I…
I’m Monique Campbell—a specialist in AI and digital transformation, and author of coming-of-age personal transformation novel. I help business leaders not just react to change, but shape it. Just as AI optimises and refines itself, leaders must cultivate the mindset to continuously evolve, adapt, and reframe challenges into opportunities.
For over a decade, I’ve worked at the intersection of sales, strategy, and innovation—guiding people through disruption and helping businesses lead change from the front. As someone who has experienced disruptive change, I know transformation isn’t just professional—it’s profoundly personal.
Whether I’m helping business leaders in digital transformation, or writing novels like Once Bad Intentions, my work is rooted in one principle: transformation starts within.
I blend practical AI strategy with sales execution and human-centred leadership, ensuring AI becomes a tool for empowerment, not displacement. I believe that the most powerful change—whether in business or life—happens when we learn to adapt, lead, and evolve on purpose.
Author of best-selling book: Once Bad Intentions
The journey of life is not predicated on your past choices, but the choices you make today.
A raw and unflinching look at the power of choice and redemption, Once Bad Intentions is a coming-of-age story of personal transformation.
Where 90s Black working-class culture, the music, style, and fashion of its time, is celebrated alongside the grit and resilience of its characters.
“A transformational story for the ages.” — Shingai
“This book is more powerful than you would even understand.” — Dr. Diahanne Rhiney, BCAe, Writer, Author, Speaker and Social Change Maker
“Once Bad Intentions is the mood music I needed to hear. Immediately transported back to that London I remember so well.” — James Barnes, Managing Artistic Director at Khaos
“…It is much more than a `coming of age’ story – it is transformation from marginalised London.” — D. Elliot, Author
“…This is a courageous, honest and compelling read. We sense from the beginning how it all might go, and we hang on every word until she gets there…” — Leslie Gardner, Artellus Ltd Literary Agency, London
LATEST UPDATE
Blog
Entrepreneurial Mindset
Am I an entrepreneur? Is a question I often asked myself bemused. Half committed, half straddled by fear at the prospect of whether I’d be able to answer this question with conviction: “How are you an entrepreneur?”
Business of Writing: Contracts and Rights Management
For writers seeking to publish their work via traditional publishers, contracts and rights management remain the backbone of the business of writing.
Business of Writing: How to Market your Book & Build your Brand
In the evolving world of writing, producing a book is only part of the journey. The true impact, whether as an author-entrepreneur, startup leader, or enterprise professional, comes from...
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